having a good relationship with the media in public relations is not only a necessity but essential.the media is the channel through which the target audiences are reached. good media relations enables the efforts of public relations to reach its full effectiveness.
public relations is about creating the communication between the organisation and its stakeholders, where better to connect with the stakeholders and get your message across than in the media. social networks are new way of interacting with people, websites are there with loads of information.when something happen somewhere, we hear about it in the media abd very fast at that.
the media is where everything gets played out.recently we heard about vavi's suspension in he media, people were talking about it in the social network.we are living in the world where a lot of people have access to Internet for easy access to information.hence knowing and understanding and having good media relations is important in public relations.
The media at large is a great source for PRPs to get their message across.
ReplyDeletetrue that.that is why it is important to have good relationship with the media.
Deleteit is critical to have good media relations as a prp and a person working in the media, i for one vouch for that all the time, who you know equals your success in th media game
ReplyDeletethat is very true.that is why it is important get to know the right people
DeleteI strongly agree with you, media relations is most certainly a key to success of any organization, big or small
ReplyDeletethast is so well said hey
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