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one of the functions of public relations is interacting with the stakeholders and maintaining a good relationship with them.one way of doing this is through press releases.every public relations practitioner is bound to write a press release at some point in his/her career. hence i think it is of the utmost importance to know how to write a good press release.
this is how i think a good press release should be like...
never beat around the bush and write a long long press release, keep it short and to the point yet complete.because journalist and editors are busy people who work around tight deadlines so keep it short.and it is a good idea to write it in the inverted pyramid style, start with everything that is important and end with the least important.a good press release contains current news with a news worhthy angle.something that will get the journalist interested. while writing that press release, think of what would interest you if you were to be the one to read about it in a publication.
i think that part of the reason that many press releases are not considered good enough and do not confirm to the standards of the editors and journalist is because some are written as if they are an advertisement. a good press release should never sound like an advertisement but must contain only factual information and objective.to enhance the credibility of your press release its always advisable to include quotes in the press release.like any other writing, after writing the press release it must be proofread for grammatical errors.maintain professionalism.as journalist are good writers, i am very much sure that nothing makes them offended than a press release that has so much grammatical errors.
may we all enjoy writing our press releases...lots of fun!!!
